Daniel Lipsky
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The Business of Belief

The Business of Belief

Do your best to present yourself to God as one approved, a worker who has no need to be ashamed, rightly handling the word of truth.

- 2 Timothy 2:15 - 

When I look around NBA, there is one thing that unites all employees—from marketing to administration to sales—and one thing I’m proud of about this business: belief. Each employee at NBA believes in what we are doing as a business and the service that we’re providing to our customers.  This belief goes above individual personalities and skills and strengths, which are incredibly important to the success of an organization. But employees in this business don’t feel like they’re just selling any product. Our employees believe that the service we’re providing to our customers is helping them improve their lives. They’re empowered to influence our customers and help them gain control of their finances.

It’s an incredible thing to look around a company of hundreds of people and know that each and every person is here because they see the same vision that I see. When I started NBA years ago, I knew what I wanted this company to do: to provide a realistic payment scheduling service for individuals who need help getting their debt under control. That was the product. But attached to the product came the belief and understanding of the stress that financial debt can cause families. Waking up every day, knowing that your credit cards are maxed out, that you can’t take a day off work because you rely on every single dollar that comes into your bank account to pay bills and make ends meet—it’s a terrible feeling. I know it because I’ve been there. I had $30,000 of credit card debt staring at me every morning for years. I worked really, really hard to get rid of that debt, and the freedom that I felt when I achieved it is unlike any other accomplishment in my life. That belief—that controlling finances can help put families back in charge of their lives—is what unites everyone at NBA.

There are many people in the sales industry that think a good salesperson can sell anything—regardless of whether or not they believe in the actual product itself. But I simply don’t agree. This company has incredible people on our team, but I’m certain that if they each did not personally understand and see the big picture of what NBA is doing for millions of Americans, this company would not be successful. We are not in the business of convincing people to use our products. We are in the business of equipping our customers with the right tools they need to regain financial stability and control.

What does this mean for the way we approach business? It means we work on developing relationships with our customers. We listen to their situation, understand where the struggle is, and use our knowledge of our products to find ways to help our customers. The relationships we forge as an internal team and the relationships we form with our customers are vital to the success of the company, and that’s something I’m proud of. It’s hard enough to be a business owner, but to build a business in which employees are unified by their belief in the products and services we provide? That’s a humbling, amazing accomplishment.

 

 

 

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July 28, 2015
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BY Daniel Lipsky